Copywriting Blog
Tips for better small business copywriting plus insights into small biz life, served up with a virtual slice of red velvet cake…
Ethical marketing – buzzword or behaviour change?
I never expected my dreadful approach to car care would lead to a lesson in ethical marketing... Anyone who’s seen or been inside my car knows that keeping it clean is not one of my strengths. But, when I do decide the car needs...
How to write content that attracts, connects and converts
Ever found yourself staring at a blinking cursor floating in a sea of white without a single idea to write about? You are NOT alone my friend… Yep! Even professional copywriters, content creators and best-selling authors...
Understand buyer behaviour AND boost sales with customer surveys
Want to avoid wasting precious time (and cash) creating lead magnets or paid offers that aren’t a high priority for your target audience? Try this underrated strategy... Ask your ideal clients and find out what matters...
Google Ads Specialist: Reeva Cutting
Google Ads Specialist, Reeva Cutting isn’t one to back down from a challenge. Proudly South African, Reeva and her family had been living in the UK when the lure of a sunnier climate drew them to Western Australia. It takes...