Transform your website copywriting from ho-hum vanilla sponge to lip-smackin’ red velvet cake

Do you cringe on the inside when someone asks for your web address?


You know that moment… your heart swells because someone just asked for your website address. Then it starts to shrink because… You don’t really want them to see it.

Maybe your ideal client – or your offers have changed, and your website copywriting doesn’t speak to your audience. 

Maybe you wrote your copy yourself yet – somehow – it just doesn’t sound like the *real* you.

Or, maybe a well-meaning friend wrote it for free when you were just starting out (but they didn’t understand online writing).

Either way – you’ve worked ridiculous hours and invested serious energy and brain space into growing your business.

So, your website copy should be working just as hard to attract the right people. And move them to take action like – clicking on your links, signing up for your emails, booking your services or buying your products.

Well, hold onto your salted caramel cupcakes my friend – because I can help you with that…

Liz delivered the best website copy and wireframe strategy on the planet.

Her experience and understanding behind customer purchasing behaviour combined with her attention to detail and care in conducting the customer and industry research means that when you hire Liz Green to write your copy, the customers will be lining up to press the BUY NOW button!’

Diana Todd, Founder, Balance Tax Accountants

Want to start sharing your website with confidence?

Add these essential ingredients:


  • On-page SEO (and a little off-page) – so you can get found in the first place
  • Great User Experience (UX) – keeps your visitors on the page so they can find what they’re looking for and move around your site with ease
  • Consistent tone of voice – sounds like you or your brand voice on every page
  • Voice of customer (VOC) – identifies your clients’ wants, needs and desires and uses the exact language to talk about those things in a way that attracts precisely the right customers
  • Ethical conversion copy – triggers action and sells without laying on the sleaze or *ick* factor
  • Social proof – builds trust and credibility through the happy words your clients have shared

Liz has been amazing to work with, and her inspirational writing has been a revelation.

Her insights into the way copy should be written from a visitor
and SEO perspective have been extremely knowledgeable.

Highly recommended to any business struggling with copywriting.’

Stephen Wigley, CEO/UX Director, Burning Fruit

Hello there, I’m Liz Green


I’ve written over 480 of pages of website copy since 2017.

I know how to expertly blend your raw ingredients to create copy that sounds like you, speaks to your ideal clients and articulates your message.

So your website can attract visitors who want to stick around, learn more and start splurging on your offers 24/7.

Customised website copy means you can throw out the cookie cutter!


You can’t stand out online with cookie-cutter copywriting. You need to explore and understand what’s lurking deep inside the hearts and minds of your ideal client – then start your messaging there.

Personality-packed copy will definitely help you make a splash – as long as it reflects *your personality* – not someone else’s.

I take the time to get that right, plus…

I remove the worry, stress and frustration you might feel about the trickier parts of your web copy.

From getting your brand voice just right – to using VOC, UX and SEO to help your copy connect and convert. I’m here to make it feel easy.

We were a bit nervous about the copy as it’s not an area of skill for either of us.

But Liz made the whole process very simple and fun.

Thank you so much for the work – we are very happy.’

Vanessa Carter, Director, Beyond Clarity

Let’s talk price and process

Getting customised website copy means no two projects are exactly the same but… I know it’s frustrating when
you look for a price and all you can find is a secret squirrel answer.

Here’s a handy starting point:

Stand out online with customised web copy
and share your website with pride

Knowing the SEO copywriting has all been done is such a relief.

Keyword research, title tags and meta descriptions etc. feel too hard for the non-trained. The outcome is beautiful, simple words that reflect everything I want my business to be.’

Shauna Thomson, Founder, Shauna Thomson Bookkeeping